Wednesday, 30 October 2013

Chronologies 1: Type, Production and Distribution

Type - Production and Distribution
[Chronologies]

'Microsoft if the enemy of type' - Fred Bates, lecturer


'A Lesson on Typography' Youtube -animated

Type - what language looks like

3200 BCEish for start of language? Only found through physical formats [mesopotamia]
First true alphabet - Greek
Latin - further development from that
proto-sinaitic alphabet?




Elementary Education Act 1870
Schooling, all kids from 5 - 12

The Bauhau 1919 -1933 form vs function
Helvetica - 'neutral' and 'open to interpretation'
---> Modernism [influential]


Function dictated form. 25 years is the max time that a design is protected by intellectual property before it lapses
25 years later - Arial - v. similar... [microsoft!!!]
1990 - print stuff
changed to digital than just analogue
Gotham typespace - popular

Type can be used as image now
Brand/Identity/promo etc
Daft Punk - technologic
COMIC SANS MADE IN 1994
the who made it was working for Microsoft ofc
IE used from 1995+
---> uses Arial and CS fonts

Typography - communication method

"Typography is the craft of endowing human language with a durable visual form."

"There is no single approach within typography that applies to everything" - Shelley Gruendler


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